Sample: How Malaysian Artists Are Finding Fans Abroad
A sample feature on streaming, collaborations and the new routes local talent takes to international audiences.
A decade ago, a Malaysian musician hoping for overseas fans usually needed a label deal. This sample feature looks at what has replaced that gatekeeper.
New doors
Video platforms and playlists let listeners in Jakarta or Manila discover a Kuala Lumpur act without any middleman. Singing in more than one language widens that reach.
Making it pay
Artists increasingly piece together a living from gigs, sponsorships and merchandise, since streaming alone rarely covers costs.
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